What I most often do for clients comes
under the broad category of ‘editing’.
Within that there are three levels
of editorial intervention
(in ascending order of complexity) --
-- and to demonstrate what these entail
I’ll go through the same piece of text
applying each of them in turn.
I was born in Edinburgh.My family
on my father’s side can be traced directly
back to the 17th century and the village
of Tain in (naturally enough) Ross-shire,
now the home of the Glenmorangie
distillery. My mother’s family, the Doigs,
came to Edinburgh from Fife in the
19th century, having their roots previously
in Orkney, and before that, Scandinavia.
My father was a sports journalist,
and his father a print worker.
Welcome to Rossword
I’ve been a freelance writer for over twenty years and it may be that some of the skills and tricks I’ve learned over that
period can be useful to people who’ve been doing other, and possibly better, things with their time.
It’s no crime or shame not to be a ‘good’ writer. I can’t construct a balance sheet or draw up a flow chart to save my
life – if I need one, I go to an expert. Writing is really no different.
Except, yes, maybe it is, for two reasons:
First: writing is such a natural everyday activity that we tend to take our proficiency at it for granted. We assume that
since what we write almost always communicates efficiently enough, it couldn’t communicate better.
Second: even if we acknowledge that this might be the case, there’s no perceived reward to be gained from any
So -- a professional writer like me is in the position of offering a solution where people don’t even see a problem.
Except there is a problem. Competition.
Whether you’re selling a product, promoting a business, offering a service, or simply trying to get your ideas across,
you’re going to be competing against a whole host of other people – with very sharp elbows – operating in pretty
much the same field. The winner’s going to be the one to make the most convincing case, and that can often be down
to the quality and professionalism of their written argument.
So, if you’re interested in having a little extra edge in whatever market-place you operate in, you just might have a use
for someone like me.
-- Edinburgh Festival Fringe.
– Almost Free Theatre, London.
‘The Price of Experience’
– Traverse Theatre, Edinburgh.
‘The Smell of Fantasy’
– Royal Court Theatre, London.
– Tristan Bates Theatre, London.
– Peggy Ramsay Foundation
Why You (Might) Need A Writer